Lead qualification is an important step in your customer journey. You could have thousands of website visitors showing an interest in your services. Isn’t that a great problem to have? All these website visitors may want to meet with you. Unfortunately, time isn't limitless and you can’t meet with everyone. If these visitors are not your ideal customers, you may end up wasting a lot of time.
Thankfully, there are ways to qualify website leads as a good fit for your products or services. Implementing automated lead qualification on your website will be a huge time-saver.
You can set up website chatbots to ask the right questions. They can schedule meetings with only the leads likely to convert to paying customers.
Qualified appointment scheduling chatbots qualify website visitors with a few key questions. Once qualified, they invite these leads to schedule a meeting with your team. They are ideal for pages where you want to engage all visitors but only let qualified leads schedule. Leads who don't meet the qualification criteria can watch a video, be contacted by email, or be directed to another page on your website.
Qualified scheduling chatbots automate repetitive tasks, accelerating leads through the customer journey.
Delight your website visitors by engaging them and guiding them to the right content. Delight qualified leads by letting them instantly schedule a meeting at the time of their choice. Save time by ensuring that your team only meets with the right people.
You can customize qualified scheduling chatbots by creating different chatbots for different audiences. For example, first-time visitors may want to learn about your business in the conversation. You can speed up the lead qualification process for returning visitors who are likely to already know your business.
You can also create different qualification questions for different sections of your website. For example, you may have multiple products or services each with a unique set of qualification criteria.
Questions can vary by business, and the outcomes required. That said, here are some of the typical qualifications questions we’ve seen by industry.
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Need some help getting started with chatbots for lead qualification? It's easy to get up and running with one of our qualified scheduling chatbot templates.