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6 min read

Transforming your website into a lead-generation powerhouse with AI

By now it’s clear to most that AI is the new industrial revolution. It’s already changing the way companies and individuals manage their time, do business, create content, analyze data, and even communicate. But figuring out how you, as a business owner, sales director, or marketing pro can harness the power of AI to increase your bottom line, that’s more of a challenge. In this blog post we will show you how you can use OnceHub’s conversational AI capabilities to boost engagement and significantly improve sales.

Deliver a personalized, engaging digital experience for every visitor

In industries where personal relationships matter, creating a meaningful connection online is key to success. Our AI-powered chatbot enables your website to provide a tailored experience for every visitor, understanding their unique needs and offering personalized guidance throughout their journey.

You may be wondering:

  1. Whether using customer-facing AI would benefit your business or offer a suboptimal customer experience.
  2. How you could implement these features on your site with no technical or AI related expertise.

Those are two very good questions.

To the first point, our AI tools are built to enhance your structured chatbot with human-like conversational capabilities. With these capabilities the AI chatbot can optimize the scheduling process and engage site visitors in conversation, just like your best salesperson. That being said, our goal with OnceHub’s AI interactions is not to replace human-to-human conversations. On the contrary, we aim to help you make the best use of your time and increase your availability for the conversations that matter most.

As for AI expertise, we have that covered too. OnceHub AI is an intuitive feature set that requires no prior knowledge or coding skills. It’s designed to learn your brand, sales goals, and customer needs so that it can link between your online presence and potential customers in a friendly and conversational way.

Generate higher quality leads at a lower cost

Now that we’ve established that Oncehub’s AI is a simple-to-train virtual assistant, let’s take a closer look at the benefits of adding it to your website.

In this digital day and age your website has to do more than just inform; it must engage, build trust, and convert. People want to reach the sales conversation with as much information as possible about your brand, and they want to get that information quickly and easily.

While there are some queries that only you and your sales team can answer, there are many that an AI bot can resolve perfectly based on your website and documentation. With an AI chatbot that’s trained on your content and data you can answer questions instantly and fill your sales funnel with warm leads any time of day or night. Instead of having a person on call or delaying conversations till working hours you can keep the ball rolling around the clock with practically no extra costs.

In other words, you can expect a significant uptick in high-quality leads, more dynamic online engagement, and an overall boost in how your services are perceived online – all at a reduced cost.

In addition to higher quality leads on a larger scale, you’ll also have so much interesting data to learn from. Just think how useful it could be to analyze the questions people ask and the answers that lead to the most conversions. You could use this data to deepen your understanding of your customers’ needs, discover content gaps on your site, and optimize its structure and messaging accordingly.

OnceHub Conversational AI: key features and capabilities

Ok, so we’ve clarified some of the benefits, but there are so many AI tools out there, how do you know which to choose? It’s usually best to start by defining your goals and the value you wish to gain. Once you’re clear on that you can look at key features and capabilities and find the best match.

Our conversational AI chatbot leverages GPT-4 capabilities and extends its knowledge base with your information. This information could simply be your website, but it could also include additional support materials, sales decs, etc.

In addition to this rich and stable infrastructure, you get several out-of-the-box B2C consultative sales templates (AI prompts) for different industries and scenarios. These templates are fully customizable and let you easily integrate human engagement, like appointment scheduling, live chat, and instant video calls, anytime and anywhere.


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Industry-specific templates to accelerate your success

Our pre-built, industry-specific templates are tailored to meet the unique sales challenges of your sector. Each template is optimized with AI prompts and engagement strategies, ensuring better conversion rates. All you need to do is add some information and resources about your company, services, and unique selling points, and you're good to go.

Here are a few examples from our collection of custom-built AI chatbot templates:

 

Coaching template

In this example, a coaching agency helps a potential client refine the challenges and difficulties they're experiencing, essentially starting the coaching process in the chat.  

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Real estate template

In this example, a real estate company uses AI chat to help a home-seeking couple schedule a video call with one of the firm's agents quickly and efficiently. 

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Education template

In this example, a tutoring center uses conversational AI to connect with a struggling student and empathically  encourage them talk with one of the center's educational advisors. 

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General business template

In this example, a B2C company uses conversational AI to learn more about the prospect's needs and offer relevant information that will guide them towards a sales call. 

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How it works

You can have a customized AI powered chatbot running on your website in no time. All you need to do is follow these three steps:

  1. Familiarize our conversational AI chatbot with your business:
    Connect your website and other data sources so that the OnceHub AI chatbot can accurately respond on your behalf.

  2. Teach the conversational AI to behave like your star sales rep:
    Add custom instructions for controlling the conversion flow, tone of voice, style, and brand personality.

  3. Optimize the handoff to a human:
    Define how the AI chatbot selects the most suitable engagement option when handing the conversation over to a human.

Ready to let AI into your world?

In 2024, failing to leverage conversational AI means missing out on potential leads. Opportunities are lost in the cracks between static information and dynamic engagement. It’s time to bridge that gap.

Don’t fall behind, let us help you embrace conversational AI and use it to gain more leads and grow your business.

Book a demo to get started